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COLLECTIONS
Fall 2025 outfits: ideas for women, men, and kids
See the trendiest looks, must-have pieces, and plenty of practical ideas for the whole family with fall outfits from the new Benetton FW 25 Collec...
COLLECTIONS
Fashion Color Trends for Fall-Winter 2025-26
What colors will characterize Fall-Winter 2025-2026 fashion? Choose between warm or cool, light or dark and discover how to combine them with style!
Earbuds IMIKI x Benetton | Benetton
Imiki’s technology joins forces with Benetton’s universal language of color in an exclusive collection that unites fashion and technology.
COLLECTIONS
Fall Winter 2025 Campaign
The new FW25 campaign, created by digital artist Rick Dick, brings United Colors of Benetton’s fresh vision to life.
COLLECTIONS
New Coco Capitán x Benetton capsule collection
United Colors of Benetton presents the new collection of pieces and accessories with handwritten phrases, made in collaboration with the artist Coc...
Outlet Benetton Online: sales and discounted products | Benetton
Outlet prices and a user-friendly experience: from product discovery to the final shopping bag click.
COLLECTIONS
Summer Together SS25
Discover "Summer Together", the new United Colors of Benetton Spring Summer 2025 Capsule Collection
COLLECTIONS
New Denim Arrivals - Clothing
Modern, iconic, timeless. Discover all the new denim styles, in a variety of fits, models, and washes.
NEWS
New Spring-Summer 2025 Campaign
Inglese: Different Together. Optimistic, vibrant, contemporary: the new SS2025 campaign by Benetton.
CAMPAIGNS
Oliviero toscani (1942-2025)
Some of the most iconic campaigns he shot for United Colors of Benetton.
NEWS
The Family Card has ended and is now The Colors Club | United Colors of Benetton
Sign up for the new United Colors of Benetton loyalty program ✔ Women's, Men's, Kids' Fashion and News from the United Colors of Benetton World ✔
NEWS
Telare la Materia Milan Green&Blue 2024 Festival
A sustainable design project, curated by Davide Balda and in collaboration with United Colors of Benetton, presented during the Green&Blue Fes...
NEWS
Telare la Materia Milan Design Week 2024
A sustainable design project by Davide Balda/Fabrica x United Colors of Benetton, presented at Alcova during Fuorisalone 2024.
SUSTAINABILITY
A commitment for the climate
Reducing greenhouse gas emissions with the Science-Based Target initiative.
SUSTAINABILITY
Green B
Benetton presents Green B, the new project that promotes a more ethical and aware fashion.
SUSTAINABILITY
Fashion isn't everything
Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.
SUSTAINABILITY
Sustainability Benetton
We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's we...
HISTORY
A yellow knit stitch
The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!
SHOPS
A counter-free shop
Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.
COLLECTIONS
Knitwear of excellence
Discover the new Spring Summer 2025 knitwear: cotton cardigans and sweaters and tons of colors, for women, men and kids